Urban Bean manager Liz Abene started hunting for a new way to process card payments after the coffee shop's transaction fees skyrocketed. It was costing $60 a month, she said,Handmade oil paintings for sale at museum quality, just to have the credit card equipment on the counter.
Resembling an oversized piece of Chiclets gum,Tru-Form Plastics is a one-stop shop for plastic Injection Molding, the Square is one of several new approaches that offer small retailers alternatives to complete reliance on traditional payment providers such as Visa,Shop at Lowe's for garage Ceramic tile, MasterCard and American Express.
The companies -- including eBay's PayPal, ProPay and SparkBase -- are part of a brewing battle over how we pay for things in person. The volume of mobile card payments surged by more than half in 2011 to $86.1 billion, according to tech researcher Gartner Inc., as small businesses look for ways to get around transaction fees for card payments.
Eric Grover, a payments consultant with Intrepid Ventures in Minden, Nev.Get information on Air purifier from the unbiased,, said the potential market is "huge." Still, he sees Square, which processes payments through a subsidiary of J.Information on useful yeasts and moulds,P. Morgan Chase, as an extension of the existing system rather than a disruption.
"They're extending the existing system to potentially millions of very small merchants -- piano teachers, plumbers, electricians ... somebody who in the past would take cash or check," Grover said.
The Square card reader plugs into the headphone jacks on most smartphones and turns them into card swipers, enabling individuals or businesses to accept card payments without the complications of a merchant account with a bank and costly special equipment.
Square sends free credit card readers to people who sign up. Target also sells them for $9.99.
Users pay 2.75 percent per transaction. That isn't a cheap rate, but it's the only fee users pay, the company says, while traditional payment systems can charge activation fees, monthly or annual fees, gateway fees and hardware rental.
Abene figures Urban Bean is saving about $400 a month using Square at its coffee shop on Lyndale in Minneapolis. But she hasn't totally bypassed the card companies that irritated her, since Urban Bean must be hooked into major networks such as Visa and MasterCard for many of her customers' cards to work.
Based in San Francisco, Square Inc. was launched in 2009 by Twitter co-founder Jack Dorsey and glass artist Jim McKelvey, Square now boasts more than 1 million users -- including 5,000 in Minneapolis and St. Paul -- and says it's processing more than $2 billion a year annually.
Most users are small businesses -- B&Bs, photographers, even traveling musicians, said company spokeswoman Lindsay Wiese. Square also offers Card Case, a smartphone application that eliminates swiping and plastic cards altogether, similar to Google Wallet but based on a different point-of-sale communications technology.
The target: about 20 million small businesses in the United States that don't accept debit or credit cards, according to the payment-card trade journal Nilson Report.
"There's been a lot of Christmas tree farm lots that have been using Square," Wiese said.
Square investors include major venture capital names such as Khosla Ventures and Kleiner Perkins Caufield & Byers -- even credit giant Visa Inc. itself. J.P. Morgan Chase is an investor and key partner -- Square processes its payments through Chase subsidiary Paymentech.
New payment systems could present the industry's traditional players with a significant challenge, according to an Aite Group report last month entitled "Digital Wallets: Who Will Win the Game?"
"The playing field is set for a major battle, and the traditional payments powers appear to be at a disadvantage," it says.
Aite Group senior analyst Adil Moussa called Square's ability to enable face-to-face mobile credit card processing quickly, without requiring users to set up a merchant account with a bank, "a huge advantage."
Resembling an oversized piece of Chiclets gum,Tru-Form Plastics is a one-stop shop for plastic Injection Molding, the Square is one of several new approaches that offer small retailers alternatives to complete reliance on traditional payment providers such as Visa,Shop at Lowe's for garage Ceramic tile, MasterCard and American Express.
The companies -- including eBay's PayPal, ProPay and SparkBase -- are part of a brewing battle over how we pay for things in person. The volume of mobile card payments surged by more than half in 2011 to $86.1 billion, according to tech researcher Gartner Inc., as small businesses look for ways to get around transaction fees for card payments.
Eric Grover, a payments consultant with Intrepid Ventures in Minden, Nev.Get information on Air purifier from the unbiased,, said the potential market is "huge." Still, he sees Square, which processes payments through a subsidiary of J.Information on useful yeasts and moulds,P. Morgan Chase, as an extension of the existing system rather than a disruption.
"They're extending the existing system to potentially millions of very small merchants -- piano teachers, plumbers, electricians ... somebody who in the past would take cash or check," Grover said.
The Square card reader plugs into the headphone jacks on most smartphones and turns them into card swipers, enabling individuals or businesses to accept card payments without the complications of a merchant account with a bank and costly special equipment.
Square sends free credit card readers to people who sign up. Target also sells them for $9.99.
Users pay 2.75 percent per transaction. That isn't a cheap rate, but it's the only fee users pay, the company says, while traditional payment systems can charge activation fees, monthly or annual fees, gateway fees and hardware rental.
Abene figures Urban Bean is saving about $400 a month using Square at its coffee shop on Lyndale in Minneapolis. But she hasn't totally bypassed the card companies that irritated her, since Urban Bean must be hooked into major networks such as Visa and MasterCard for many of her customers' cards to work.
Based in San Francisco, Square Inc. was launched in 2009 by Twitter co-founder Jack Dorsey and glass artist Jim McKelvey, Square now boasts more than 1 million users -- including 5,000 in Minneapolis and St. Paul -- and says it's processing more than $2 billion a year annually.
Most users are small businesses -- B&Bs, photographers, even traveling musicians, said company spokeswoman Lindsay Wiese. Square also offers Card Case, a smartphone application that eliminates swiping and plastic cards altogether, similar to Google Wallet but based on a different point-of-sale communications technology.
The target: about 20 million small businesses in the United States that don't accept debit or credit cards, according to the payment-card trade journal Nilson Report.
"There's been a lot of Christmas tree farm lots that have been using Square," Wiese said.
Square investors include major venture capital names such as Khosla Ventures and Kleiner Perkins Caufield & Byers -- even credit giant Visa Inc. itself. J.P. Morgan Chase is an investor and key partner -- Square processes its payments through Chase subsidiary Paymentech.
New payment systems could present the industry's traditional players with a significant challenge, according to an Aite Group report last month entitled "Digital Wallets: Who Will Win the Game?"
"The playing field is set for a major battle, and the traditional payments powers appear to be at a disadvantage," it says.
Aite Group senior analyst Adil Moussa called Square's ability to enable face-to-face mobile credit card processing quickly, without requiring users to set up a merchant account with a bank, "a huge advantage."
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