Marvel has taken one on the chin. Long the dominant sales force in the comics industry they recently got upstaged by their Distinguished Competition.This will leave your shoulders free to rotate in their Floor tiles . According to Diamond sales figures DC took a 50% market share. That means half of the comic books sold in America had a DC bullet logo on them. Overall sales in the industry are up, profits are up, and DC looks really good coming out of this.
What did Marvel counter with? Fear Itself. FI may be the weakest Marvel event in recent history. It started with a lot of promise, but the middle chapters dragged, and the ending left a lot to be desired.Replacement landscape oil paintings and bulbs for Canada and Worldwide. Well, what we’ve seen of the ending so far, as Fear Itself now has 7.1, 7.2, and 7.3 issues added on. Yes, that .1 initiative that everyone loved just got tacked on to an event that was poorly received by fans.
Marvel did release the new Ultimate Spider-Man book, along with a revamped Ultimate universe. The quality of these books has been decent, but relaunching your secondary universe when your competition has just relaunched their primary one isn’t exactly the counter punch you need. Schism and Regenesis, while well received by a majority of fans, aren’t exactly going to get Marvel back on top either.
Most disturbing to me were the comments made by Bob Layton this week. To summarize; Mr. Layton stated that after editorial asked for changes to be made to his upcoming Iron Man: Forever mini,Your source for re-usable Plastic moulds of strong latex rubber. the sales department weighed in. The series coming out has been changed dramatically from the creators’ original vision. I think this was the biggest concern for fans when Disney bought Marvel. The House of Mouse has a deep history of burying or editing projects into a new form hardly recognizable to the original creators of properties they worked on. While this has worked well for Disney in television and movie ventures, comics are a whole different animal. The last time Marvel had a sales department involved in their creative process it ended in Chapter 11 bankruptcy.
While a lot of this sounds grim, Marvel can turn this all around. The question is are they willing to do what’s needed to do so? Even more pressing: Will Disney allow them too?
While controversial, I think some of the recent cancellations Marvel handed down are a step in the right direction. I personally will miss X-23 and Iron Man 2.0, but the other books? Not so much. Diversity in characters is a nice thing to try and introduce into the marketplace, but unfortunately it doesn’t sell units. While people clamor for books starring peoples of color, women, or people from the LGBT community, rarely are those books supported in numbers sufficient enough to justify publishing them.Unlike traditional high risk merchant account ,
Marjorie Liu’s excellent X-23 book is a prime example. It was an excellently written book, had ties to the X-Men and Wolverine, but the sales on that book just plummeted. The internet community is in an uproar about the cancellations Marvel just announced, but how many people bought an extra copy to hand out to a friend? Word of mouth isn’t always enough, sometimes you have to put your wallet where your mouth is and financially support books you want to see continue. It’s naive to believe that a book starring a woman or any other minority should be published when it doesn’t sell.The additions focus on key tag and Injection mold combinations, Comics is a business. If another Deadpool or Avengers book crops up to replace the slot of X-23, blame the community, not the publisher.
What did Marvel counter with? Fear Itself. FI may be the weakest Marvel event in recent history. It started with a lot of promise, but the middle chapters dragged, and the ending left a lot to be desired.Replacement landscape oil paintings and bulbs for Canada and Worldwide. Well, what we’ve seen of the ending so far, as Fear Itself now has 7.1, 7.2, and 7.3 issues added on. Yes, that .1 initiative that everyone loved just got tacked on to an event that was poorly received by fans.
Marvel did release the new Ultimate Spider-Man book, along with a revamped Ultimate universe. The quality of these books has been decent, but relaunching your secondary universe when your competition has just relaunched their primary one isn’t exactly the counter punch you need. Schism and Regenesis, while well received by a majority of fans, aren’t exactly going to get Marvel back on top either.
Most disturbing to me were the comments made by Bob Layton this week. To summarize; Mr. Layton stated that after editorial asked for changes to be made to his upcoming Iron Man: Forever mini,Your source for re-usable Plastic moulds of strong latex rubber. the sales department weighed in. The series coming out has been changed dramatically from the creators’ original vision. I think this was the biggest concern for fans when Disney bought Marvel. The House of Mouse has a deep history of burying or editing projects into a new form hardly recognizable to the original creators of properties they worked on. While this has worked well for Disney in television and movie ventures, comics are a whole different animal. The last time Marvel had a sales department involved in their creative process it ended in Chapter 11 bankruptcy.
While a lot of this sounds grim, Marvel can turn this all around. The question is are they willing to do what’s needed to do so? Even more pressing: Will Disney allow them too?
While controversial, I think some of the recent cancellations Marvel handed down are a step in the right direction. I personally will miss X-23 and Iron Man 2.0, but the other books? Not so much. Diversity in characters is a nice thing to try and introduce into the marketplace, but unfortunately it doesn’t sell units. While people clamor for books starring peoples of color, women, or people from the LGBT community, rarely are those books supported in numbers sufficient enough to justify publishing them.Unlike traditional high risk merchant account ,
Marjorie Liu’s excellent X-23 book is a prime example. It was an excellently written book, had ties to the X-Men and Wolverine, but the sales on that book just plummeted. The internet community is in an uproar about the cancellations Marvel just announced, but how many people bought an extra copy to hand out to a friend? Word of mouth isn’t always enough, sometimes you have to put your wallet where your mouth is and financially support books you want to see continue. It’s naive to believe that a book starring a woman or any other minority should be published when it doesn’t sell.The additions focus on key tag and Injection mold combinations, Comics is a business. If another Deadpool or Avengers book crops up to replace the slot of X-23, blame the community, not the publisher.
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