Kids' programmers are ramping up with tunes, toons and movie spinoffs. In their new and upcoming lineups, they're emphasizing ties to movies and games from their corporate siblings.
"Programming is more competitive than it's ever been," said Margaret Loesch, a veteran of kids' TV who runs the new kid on the block, The Hub, a joint venture between Discovery Networks and Hasbro. "What I'm getting as feedback from kids and advertisers is consistent: They're looking for more choices."
Most of the kid-targeted cable networks are up this year in the ratings, with Disney XD, Disney Channel and Nick Jr.Welcome to the official Facebook Page about Ripcurl. leading the increases. Leader Nickelodeon is down slightly, and third-place Cartoon Network,The newest Ipod nano 5th is incontrovertibly a step up from last year's model, up 1 percent, is seeking a boost by "trying to refresh; they're trying to be more Adult Swimmish," said Amy Sotiridy, senior VP at ad firm Initiative, referring to that channel's successful (and far edgier) late-night block.
On Friday, Nick launches "Bucket & Skinner's Epic Adventures" (8 p.m.), a buddy comedy about two surfer dudes. But the network is putting its biggest emphasis on animation, where "SpongeBob SquarePants," which premiered in 1999, remains unrivaled. Some will be spinoffs, including "The Last Airbender: Legend of Korra" and "Kung Fu Panda: Legends of Awesomeness." Also this fall will be the self-explanatory newcomer "Robot & Monsters." In live-action, Nick will take a page from Disney next year with "How to Rock," a music-based series starring rapper Master P's daughter, Cymphonique Miller. A new "Teenage Mutant Ninja Turtles" will premier in fall 2012.
Disney Channel
Bidding farewell to a trio of hits, "Hannah Montana," "Wizards of Waverly Place" and "Suite Life on Deck," Disney is eyeing recent addition "Shake It Up" (Sundays, 8 p.m.), a dance-fueled buddy comedy, as the next franchise for tween girls.the Injection mold fast! (It's the top-rated series among that crowd.) Animated hit "Phineas and Ferb," which plans an Aug. 5 movie, will serve as a platform to expand more deeply into animation, including next summer's "Gravity Falls," in which twins visit their great-uncle's weird town. New live-action "A.N.T. Farm" (Fridays, 8:30 p.m.), about an 11-year-old musical prodigy, will be joined this fall by Jessie, an ambitious teen from rural Texas who moves to New York to become a nanny. On Disney XD,Full color plastic card printing and manufacturing services. look for animated spinoffs "Ultimate Spider-Man" and "Tron: Uprising" in 2012.
Cartoon Network
After years of working at arm's length from corporate sibling Warner Bros., Cartoon is now embracing the studio and its DC Comics label.we supply all kinds of oil painting reproduction, New programming block DC Nation will showcase projects such as "Green Lantern: The Animated Series," coming next year. Ratings for a revamped "Looney Tunes Show" (Tuesdays, 8 p.m.) have been solid. Cartoon is gearing up for "Level Up," a 2012 live-action series (a movie is due this fall) about three gamer pals who enter a real video game; the return of "ThunderCats" on July 29; a new version of "Ben 10"; and "How to Train Your Dragon," based on the DreamWorks film. Goofy toon "Adventure Time" is its top-rated series, and overall, there's a "shift in emphasis," said chief content officer Rob Sorcher: "The stuff that's really worked is at its core a comedy.' "
"Programming is more competitive than it's ever been," said Margaret Loesch, a veteran of kids' TV who runs the new kid on the block, The Hub, a joint venture between Discovery Networks and Hasbro. "What I'm getting as feedback from kids and advertisers is consistent: They're looking for more choices."
Most of the kid-targeted cable networks are up this year in the ratings, with Disney XD, Disney Channel and Nick Jr.Welcome to the official Facebook Page about Ripcurl. leading the increases. Leader Nickelodeon is down slightly, and third-place Cartoon Network,The newest Ipod nano 5th is incontrovertibly a step up from last year's model, up 1 percent, is seeking a boost by "trying to refresh; they're trying to be more Adult Swimmish," said Amy Sotiridy, senior VP at ad firm Initiative, referring to that channel's successful (and far edgier) late-night block.
On Friday, Nick launches "Bucket & Skinner's Epic Adventures" (8 p.m.), a buddy comedy about two surfer dudes. But the network is putting its biggest emphasis on animation, where "SpongeBob SquarePants," which premiered in 1999, remains unrivaled. Some will be spinoffs, including "The Last Airbender: Legend of Korra" and "Kung Fu Panda: Legends of Awesomeness." Also this fall will be the self-explanatory newcomer "Robot & Monsters." In live-action, Nick will take a page from Disney next year with "How to Rock," a music-based series starring rapper Master P's daughter, Cymphonique Miller. A new "Teenage Mutant Ninja Turtles" will premier in fall 2012.
Disney Channel
Bidding farewell to a trio of hits, "Hannah Montana," "Wizards of Waverly Place" and "Suite Life on Deck," Disney is eyeing recent addition "Shake It Up" (Sundays, 8 p.m.), a dance-fueled buddy comedy, as the next franchise for tween girls.the Injection mold fast! (It's the top-rated series among that crowd.) Animated hit "Phineas and Ferb," which plans an Aug. 5 movie, will serve as a platform to expand more deeply into animation, including next summer's "Gravity Falls," in which twins visit their great-uncle's weird town. New live-action "A.N.T. Farm" (Fridays, 8:30 p.m.), about an 11-year-old musical prodigy, will be joined this fall by Jessie, an ambitious teen from rural Texas who moves to New York to become a nanny. On Disney XD,Full color plastic card printing and manufacturing services. look for animated spinoffs "Ultimate Spider-Man" and "Tron: Uprising" in 2012.
Cartoon Network
After years of working at arm's length from corporate sibling Warner Bros., Cartoon is now embracing the studio and its DC Comics label.we supply all kinds of oil painting reproduction, New programming block DC Nation will showcase projects such as "Green Lantern: The Animated Series," coming next year. Ratings for a revamped "Looney Tunes Show" (Tuesdays, 8 p.m.) have been solid. Cartoon is gearing up for "Level Up," a 2012 live-action series (a movie is due this fall) about three gamer pals who enter a real video game; the return of "ThunderCats" on July 29; a new version of "Ben 10"; and "How to Train Your Dragon," based on the DreamWorks film. Goofy toon "Adventure Time" is its top-rated series, and overall, there's a "shift in emphasis," said chief content officer Rob Sorcher: "The stuff that's really worked is at its core a comedy.' "
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